Set within British Columbia’s southern interior, Valleys & Vineyards spans the Okanagan and Similkameen Valleys. From the golden contours of Canada’s only pocket desert to the rolling hills, fertile orchards, and expansive lakes like Okanagan and Osoyoos, this is a place where the natural environment both inspires and provides.

For the Syilx Okanagan Peoples, water is life—a truth that flows through the region’s lakes, nourishing volcanic soils, and sustaining more than 200 wineries and thriving agricultural communities. Local communities have built livelihoods around the land’s abundance, crafting experiences that are rooted, resilient, and ready to be shared.

Travellers here move at their own rhythm, discovering a region that offers the kind of relaxed sophistication and grounded charm that turns a visit into a lasting memory. Days are shaped by indulging the senses. Whether tasting award-winning wines, cycling historic rail trails, lingering over meals crafted from local bounty, or learning the stories behind the land and its caretakers, visitors are invited to slow down and stay longer. Across seasons, Valleys & Vineyards offers an invitation to connect, savour, and return.

Nature’s Heartland is a vast area in the center of British Columbia. It stretches along the mighty Fraser River through rugged canyons, rolling grasslands and includes the Cariboo Mountains, the expansive Chilcotin area, Fraser Canyon, Kamloops and the North Thompson Valley. Nature’s Heartland blends Indigenous heritage, ranching culture, and outdoor adventures across diverse and layered landscapes.

Outdoor experiences here are rugged, rewarding, and often deeply connected to place. Hike or ride trails once used by traders and travellers, navigate fast-moving rivers, or explore open landscapes where wild horses still roam. Encounters with local hosts may include ranchers, artisans, and storytellers, each adding depth to the journey, offering insight into ways of life that are tied closely to the land. Nature’s Heartland invites visitors to explore with intention, connect with people and place, and discover a region where every path has a purpose.

Birthplace of Adventure is set in the southeast corner of British Columbia, spanning from the Canadian Rockies across the Purcell, Selkirk, and Monashee ranges. The mountainous area includes four national parks, including the UNESCO-recognized Canadian Rocky Mountain Parks, more than sixty provincial parks, numerous hot springs, and many vibrant mountain towns, offering diverse outdoor experiences.

Adventure here is not just an activity; it’s a way of life. Travellers are drawn into a world where high-alpine trails, winding rivers, and glacier lakes invite exploration at every turn. This is where heli-skiing was born. Biking culture runs deep here and mountain towns pulse with authenticity and camaraderie. Visitors can expect heart-pounding experiences and quiet moments alike, from paddling past towering peaks to connecting with locals who live in step with the land. The Birthplace of Adventure offers space to play, grow, connect, and return home transformed.

The Great Wilderness covers the expansive northern half of British Columbia, stretching from the Coast Mountain Range east to Alberta and from Highway 16 north to the Yukon border. This is a place where open roads lead to ancient lava beds, glaciated valleys, thundering rivers, and mountain ranges that rise without warning.

Characterized by ancient landscapes, towering mountains, and abundant wildlife, adventurers come here to challenge themselves, both physically and through the perspective-shifting power of the North.

Far from the bustle of crowded trails, The Great Wilderness offers space to breathe, reflect, and connect with the land, with yourself, and with stories that have shaped this territory for thousands of years. Days might begin with mist curling over alpine lakes and end with conversations around a fire, guided by the knowledge of Indigenous storytellers and local residents whose lives are tied to the land. Whether rafting wild rivers, navigating remote hiking routes, or taking the long road between remote communities, travellers are rewarded with a rare kind of clarity. The Great Wilderness is an invitation to expand your sense of scale, test your limits, and return with stories that endure.

Rainforest to Rockies is the quintessential Canadian journey along ever-changing landscapes from Vancouver on the Pacific Coast to the Canadian Rockies. This brand invites visitors to craft their own journey along this accessible and flexible travel corridor, connecting the south and interior of BC through well-known scenic routes such as Highway 99 through Whistler, Highway 1 via Revelstoke, and Highway 3 through Osoyoos and Fernie. Along the way, travellers are invited to explore countless loops, offshoots, and trails like the Trans-Canada and Kettle Valley Rail Trails.

The Rainforest to Rockies route brings to life the ever-changing geography and cultural richness of British Columbia. Travellers experience a striking variety of natural environments—from coastal rainforests, alpine peaks, and glacier-fed rivers to dry grasslands and desert valleys—each unfolding dramatically from one region to the next. Alongside these landscapes are vibrant communities that reflect the cultural diversity of BC, from Indigenous Nations with deep connections to the land, to passionate locals, artists, and entrepreneurs.